AI-Powered Performance
Marketing Mastery.
60-Day Interactive Teaching Curriculum — every session runs as a live alternating cycle: Hook → Theory → Practical → Theory → Practical → Wrap. Never sit through more than 7 minutes of straight lecture.
Why Alternate Hook → Theory → Practical?
No theory block ever runs more than 7 minutes straight. Every concept is taught, then immediately applied, then deepened, then applied again. This keeps energy up and cements the skill same-day instead of leaving it as passive notebook scribbles.
Our default 60-minute daily learning block breaks down into: Hook (3 min) → Theory 1 (7 min) → Practical 1 (15 min) → Theory 2 (7 min) → Practical 2 (18 min) → Wrap (10 min). We also run dedicated practical-only sprint days, mindset touchpoints, and Saturday audits.
Practical Competencies
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Ad Management: Set up Meta & Google Ads Business suites, build audiences, and configure tracking API integrations.
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Positioning & Offers: Research niches, analyze competitor ads via Ad Library, and design irresistible offers.
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Creative Production: Write UGC, VSL, and ad scripts; generate images/videos using AI tools; and design scroll-stopping thumbnails.
60-Day Weekly breakdown
12 Weeks of practical ads management, copywriting, creative execution, and business outreach.
Day 1: Welcome, Digital Marketing Ecosystem & Career Map
Hook: Spot patterns from 2 real examples. Theory: Organic vs paid, performance ecosystem. Practical: 60-day goal sheets (Think-Pair-Share) & audit 3 local brands' assets. Wrap: Student output review & mentor fixes.
Day 2: Branding vs Performance Marketing, ROI vs ROAS
Hook: Either/or guess game. Theory: Brand vs performance, awareness vs conversions. Practical: Compare Amazon vs local business campaigns, compute ROI/ROAS on case scenarios. Wrap: Sticky-note gallery walk audit.
Day 3: Marketing Funnel, Customer Journey & Buyer Psychology
Hook: Spot what's working on a live ad. Theory: TOFU-MOFU-BOFU, AIDA model, buyer trust triggers. Practical: Map out a complete customer journey for a real service. Wrap: Live hot seat critiques & portfolio uploads.
Day 4: Consumer Behaviour, Customer Persona & Goal Setting
Hook: Solve it first cold challenge. Theory: Pain points/desires, demographics/psychographics, SMART goals. Practical: Create 2 detailed ICP personas (speed sprint) & goal setting. Wrap: Fast peer swaps.
Day 5: Marketing KPIs (CPC, CPM, CTR, CPL, CPA, ROAS)
Hook: Before/after metric comparison. Theory: KPI formulas & metric inter-dependency (CTR vs CPC). Practical: Diagnose 3 sample campaign performance reports. Wrap: Showcase strong vs poor reports.
Day 6: Positioning Fundamentals — Niche, USP & Category
Hook: Personal stories. Theory: Category positioning, USPs. Practical: Write positioning sheets for 2 niches (Group Challenge). Wrap: Peer feedback.
Day 7: Market Research using Google Trends & AI Tools
Hook: Trend predictions. Theory: Google Trends validation, ChatGPT/Perplexity for market analysis. Practical: Compile a 1-page market validation brief. Wrap: Gallery walk.
Day 8: Competitor Research using Meta Ads Library
Hook: Guess the spending. Theory: Meta Ads Library analytics, hook/offer spy patterns. Practical: Audit 5 competitors (hooks, formats, messaging). Wrap: Show & tell.
Day 9: Audience Research & Ideal Customer Profile (ICP)
Hook: ICP live demo. Theory: Demographic, behavioral & interest segmentation rules. Practical: Write a comprehensive ICP framework. Wrap: Devil's advocate check.
Day 10: Offer Creation, Messaging & Positioning (PRACTICAL DAY)
Brief: 5-min goal setup. Workshop: Craft 1 high-converting offer, 3 messaging hooks, and positioning sheets for a live business. Check: Peer check. Wrap: Showcase and save to portfolio.
Day 11: Script Writing Foundations — Hooks, AIDA & PAS
Hook: Hook pattern match. Theory: The 3-second scroll rule, question vs curiosity hooks. Practical: Write 5 hooks for the same product. Wrap: Before/after hook optimization critique.
Day 12: Video Ad Script Writing
Hook: RSA ad guess. Theory: 30-60 second ad script framework (hook, problem, CTA). Practical: Draft 1 short video script. Wrap: Walkthrough audits.
Day 13: Sales Scripts & VSL (Video Sales Letter) Basics
Hook: High-ticket ad teardown. Theory: VSL formulas, objection handling inside copy. Practical: Outline a 5-minute VSL script. Wrap: Think-Pair-Share checks.
Day 14: UGC, Testimonial & Founder-Story Scripts
Hook: Testimonial compare. Theory: UGC style vs agency style ads, scripting founder-stories. Practical: Write 1 UGC & 1 founder-story script. Wrap: Peer swaps.
Day 15: Script Sprint (PRACTICAL DAY)
Brief: Hook check. Workshop: Write 10 scripts across multiple hook frameworks (AIDA, PAS) for a single offer. Check: Staggered peer review. Wrap: Live reviews & uploads.
Day 16: Meta Business Manager & Business Suite Setup
Hook: Access error panel. Theory: Asset managers, roles & pixels permissions. Practical: Create/audit a live Meta BM structure. Wrap: Setup validations.
Day 17: Meta Ads Manager Interface & Campaign Structure
Hook: Hierarchy match. Theory: Campaign, Ad Set, Ad relationships. Practical: Map out campaign architecture for an offer. Wrap: Interface speed round quiz.
Day 18: Campaign Objectives & Budget Planning (ABO vs CBO)
Hook: Budget calculations. Theory: Objectives (awareness vs conversions), budget scaling. Practical: Create 1 ABO & 1 CBO structure. Wrap: Budget diagnostics.
Day 19: Audience Targeting — Interest, Custom & Lookalike
Hook: Audience sizing. Theory: Broad vs detail interests, LAL, custom pixel audiences. Practical: Build interest-based & LAL segments in BM. Wrap: Peer swaps.
Day 20: Ad Formats & Creative Strategy (PRACTICAL DAY)
Brief: Formats overview. Workshop: Build a complete campaign ad creative brief (single image, carousel, video placement copies). Check: Peer audits. Wrap: Showcase & portfolio uploads.
Day 21: Meta Pixel & Events Manager
Hook: Uncheck code. Theory: Event tracking (leads, views, checkout), domain verify. Practical: Install Pixel scripts on demo staging sites. Wrap: Event diagnostic.
Day 22: Conversion API (CAPI) & Event Tracking
Hook: iOS 14 graph. Theory: Server-side tracking logic, CAPI vs browser cookies. Practical: Configure CAPI integrations for an account. Wrap: Peer diagnostics.
Day 23: Building a Lead Generation Campaign
Hook: Lead form compare. Theory: Instant Forms vs landing pages, custom lead question rules. Practical: Build and configure a live lead gen campaign structure. Wrap: Live audits.
Day 24: Building a Sales/Conversion Campaign
Hook: ROAS calculator. Theory: Dynamic catalog setup, purchase event setups, conversion value. Practical: Launch a conversion/sales campaign structure. Wrap: Peer checklists.
Day 25: Campaign Monitoring & Optimization (PRACTICAL DAY)
Brief: Optimizations map. Workshop: Monitor campaign panels, isolate high CPA/low CTR assets, modify hooks & reallocate budgets. Check: Live team reviews. Wrap: Save metrics to tracker.
Day 26: AI Creative Toolkit Overview
Hook: Spot the AI ad. Theory: AI photo generators, Canva AI tools, video render frameworks. Practical: Configure tool accounts & prompt basic shapes. Wrap: Tech check.
Day 27: AI Image Generation for Ad Creatives
Hook: AI prompts result. Theory: Prompts formatting for photoreal assets, category USPs. Practical: Prompt and construct 5 AI static ad creatives. Wrap: Hot seat critique.
Day 28: AI Video Generation & Editing for Ads
Hook: Reels comparison. Theory: Auto B-rolls, voiceover matching, CapCut transitions & captions. Practical: Generate one 30-sec video ad from a script. Wrap: Audio/visual audits.
Day 29: Scroll-Stopping Thumbnails, Hooks & Visual Patterns
Hook: Click rate charts. Theory: Contrast overlays, pattern-interrupts, emotional expression. Practical: Design 5 ad thumbnail variants in Canva. Wrap: Peer swaps.
Day 30: AI Creative Production Sprint (PRACTICAL DAY)
Brief: Speed task rules. Workshop: Build a complete creative campaign set (3 images, 1 video, 3 thumbnails) using only AI tool workflows. Check: Team voting. Wrap: Portfolio sync.
Day 31: Google Ads Overview & Search Intent
Hook: Intent vs Interruption compare. Theory: Google interface, search intent taxonomy (transactional/navigational). Practical: Configure Google account structures. Wrap: Navigation check.
Day 32: Keyword Research using Keyword Planner & Trends
Hook: Negative keyword logic. Theory: Keyword match types (phrase, exact, broad, negative), CPC analysis. Practical: Map 50 keywords with match types for an offer. Wrap: Keyword critiques.
Day 33: Building a Google Search Campaign
Hook: RSA ad setup. Theory: Ad groups, responsive search ads, sitelink extensions. Practical: Create a live search campaign layout (bidding & copies). Wrap: Peer swaps.
Day 34: Display Campaigns & Performance Max (PMax)
Hook: PMax charts. Theory: Display placements, Performance Max assets signals, catalog sync. Practical: Set up asset groups & audience targeting in PMax. Wrap: Audit configurations.
Day 35: Conversion Tracking using GTM & GA4 (PRACTICAL DAY)
Brief: Tracking nodes. Workshop: Install GTM tags, write triggers, register custom conversions, verify GA4 analytics dashboards. Check: Real tags verify. Wrap: Upload tracking setup maps.
Day 36: GA4 Deep Dive
Hook: Session analytics. Theory: GA4 parameters, user engagement funnels, audience lists. Practical: Isolate 3 demographic insights on GA4 reports. Wrap: Insights check.
Day 37: Looker Studio & Campaign Reporting
Hook: Raw csv vs charts. Theory: Looker Studio connector parameters, dashboard filters. Practical: Build a custom campaign client dashboard. Wrap: Gallery walk.
Day 38: Campaign Metrics & Performance Analysis
Hook: Zero conversion diagnosis. Theory: Is it bad offers, creatives, or targeting? Metric hierarchy triggers. Practical: Draft a performance audit diagnosis sheet. Wrap: Hot seat audit.
Day 39: A/B Testing & Creative Testing Framework
Hook: Test variables comparison. Theory: Statistical significance, split test parameters, variables control. Practical: Setup split test briefs for live assets. Wrap: Peer swaps.
Day 40: Optimization & Scaling Sprint (PRACTICAL DAY)
Brief: Scaling frameworks. Workshop: Take Weeks 4-8 campaigns, scale winners vertically (budget) and horizontally (audiences), kill losers. Check: Mentor reviews. Wrap: Save reports to portfolio.
Day 41: Landing Pages, WordPress Basics & CRO
Hook: Slow loading speed. Theory: High-converting layout logic, Elementor builder, CRO heatmaps. Practical: Audit a live funnel for drop-off factors. Wrap: Critique check.
Day 42: Remarketing & Retargeting Strategies
Hook: Retargeting ad frequency. Theory: Multi-step audiences mapping, retargeting ad sequences (Day 1-7). Practical: Create retargeting pipelines for Custom audiences. Wrap: Structure audits.
Day 43: E-commerce Performance Marketing (Meta + Google)
Hook: Cart abandon rate. Theory: Catalog ads, merchant center integrations, purchase funnels. Practical: Setup full-funnel e-com campaigns (demo catalogs). Wrap: Peer review.
Day 44: Lead Generation for Service Businesses
Hook: Low quality leads. Theory: Service funnels (form -> call -> proposal), lead qualification techniques. Practical: Build a complete lead funnel with qualifying fields. Wrap: Outflow check.
Day 45: Integrated Campaign Planning (PRACTICAL DAY)
Brief: Planning matrices. Workshop: Craft a comprehensive 3-channel media plan (Meta + Google + Analytics) for a live client case. Check: Auditor reviews. Wrap: Save media plan brief.
Day 46: What is a Content Business? Models You Can Build
Hook: Creator monetizing charts. Theory: Freelancing, agency models, productized retainers. Practical: Draft a 1-page agency service concept brief. Wrap: Concept audits.
Day 47: Productizing Your Skill — Packages & Pricing
Hook: Hourly vs Value price comparison. Theory: Retainer structures, value-based pricing rules. Practical: Create 3 productized agency service package tiers. Wrap: Gallery walk.
Day 48: Client Acquisition — Outreach, Portfolio & Cold DM
Hook: Cold outreach templates teardown. Theory: Case study portfolio creation, outbound DM scripts. Practical: Write 5 cold outreach messaging pitches. Wrap: Peer swaps.
Day 49: Content Systems — Calendar, Repurposing & Automation
Hook: Automation workflow live demo. Theory: 1-to-5 content repurposing frameworks, calendar setups, Make/Zapier automation tags. Practical: Map a 2-week repurposing flow. Wrap: Flow check.
Day 50: Business Plan Build (PRACTICAL DAY)
Brief: Goals sync. Workshop: Compile your productized offers, pricing tiers, content calendars, and client outreach roadmap. Check: Peer audits. Wrap: Portfolio sync.
Day 51: Personal Branding for Marketers
Hook: Brand vs generic profile. Theory: Category positioning framework ('X for Y' rule), proof-of-work value. Practical: Draft your personal brand positioning statement. Wrap: Hot seat critique.
Day 52: Building Authority on LinkedIn/Instagram
Hook: Virality analytics. Theory: Authority-building pillars, sharing results & behind-the-scenes case audits. Practical: Outline 10 authority posts, write 3 drafts. Wrap: Gallery walk.
Day 53: Mindset — Handling Rejection, Failure & Client Pressure
Hook: Rejection email response. Theory: Reframing rejection as performance data, managing underperforming campaigns constructively. Practical: Write your rejection response script. Wrap: Peer check.
Day 54: Pricing Psychology & Confidence in Sales Calls
Hook: Objections live demo. Theory: Confidence anchors, overcoming 'too expensive' objections. Practical: Role-play client sales calls (Group Challenge). Wrap: Peer ratings.
Day 55: Personal Brand Content Sprint (PRACTICAL DAY)
Brief: Speed post outlines. Workshop: Produce 1 week of personal brand content (posts & 1 reel script) targeting your agency niche. Check: Peer audits. Wrap: Sync to LinkedIn scheduler.
Day 56: Agency Workflow, Client Onboarding & Business Audit
Hook: Audit document. Theory: End-to-end client onboarding pipeline, conducting business marketing audits. Practical: Draft a mock client business audit brief. Wrap: Audit check.
Day 57: Client Pitching, Proposal Creation & Pricing
Hook: Winning pitch deck. Theory: Proposal decks structure, confident retainer pricing. Practical: Present a mock client proposal deck. Wrap: Live audits.
Day 58: Interview Prep, Resume & LinkedIn Optimization
Hook: Filtered resumes. Theory: Resume hooks, what recruiters look for in performance marketers. Practical: Finalize resume and optimize profiles. Wrap: Mock interview round.
Day 59: Freelancing Platforms & Finding Your First Client
Hook: Freelancer profile setup. Theory: Platforms optimization (Upwork), 30-day outreach action sheets. Practical: Write your first proposal draft & setup profiles. Wrap: Proposal check.
Day 60: FINAL CAPSTONE (PRACTICAL DAY)
Brief: Pitch rules. Capstone Workshop: Present your complete performance marketing strategy portfolio (ICP, scripts, campaigns, tracking, reports). Review: Live mentor grading. Wrap: Graduation & Certification Ceremony.
Tools You'll Work With
Learn tools utilized by top performance marketing agencies and media buyers globally, connected directly to practical outcomes.
The primary system for running paid Facebook, Instagram, and WhatsApp campaigns. Learn ABO/CBO budget structures.
Keyword research planner and campaign dashboard used for Search, Display, and Performance Max (PMax) setups.
Google Tag Manager and Analytics 4 configurations to measure pixel events, purchase triggers, and conversions.
AI tools (ChatGPT, Midjourney, Canva AI, CapCut) used to outline scripts, edit clips, and build creatives rapidly.
Why Learn Performance Marketing at Vande?
We don't focus on theoretical slides. Our teaching processes are modeled around workspace collaboration and direct daily iterations.
Projects You'll Work On
Build verified performance assets to catalog inside your creative workspace portfolio.
01. Position & Offer Brief
Audit niches, compile detailed competitor research maps, and craft an irresistible core product offer brief.
02. 10-Ad Script Vault
Write hooks, AIDA/PAS structured video scripts, and UGC testimonial templates optimized for scroll-stopping CTR.
03. Live Meta/Google Campaigns
Build campaigns, define targeting rules, set up CAPI tracking links, and configure Google Search keyword groupings.
04. Looker Studio Reports
Connect campaign APIs to Looker Studio and design a live reporting dashboard to measure ROI, ROAS, and conversions.
What You'll Be Able to Do
Practical capabilities that translate directly to professional delivery settings.
* Success depends entirely on the student's practice, consistency, and effort inside and outside the classroom.
Frequently Asked Questions
Key details to keep in mind regarding our Jodhpur performance marketing modules.
One Investment. A Lifetime of Skills.
Everything included. No hidden charges. No upsells.